Lesson # 42 : How the little kid called Samsung made it big and why he's not gonna suvive

A few years ago and I refer to India in general when a consumer wanted to go buy a mobile phone his first preference was to buy a nokia. If perhaps it didn’t suit his style a Motorola and in the worst case scenario perhaps a sony ericsson. Not even in his wildest imagination or craziest nightmare would he have considered buying an LG or a Samsung.

Fast forward a decade and you see this crazy influx of consumers who flock the malls, retail stores and online shopping portals to lay their hands on the latest Samsung phone out there. Lg’s also there giving Samsung tough competition but Samsung has literally blown the consumer off his feet.

So the question is  how did this exactly happen?

Well for one Samsung decided to make consumer friendly phones. Phones with features Nokia didn’t deem necessary till Samsung started including them.

Samsung then went on to rope in Aamir Khan a few years ago to increase it’s brand image and create a balance between it’s rural and urban market share.

Samsung also delved into markets that Nokia had deemed unfit and started to market the phones like crazy in rural areas.

Apart from this Samsung was working side by side with Apple and Google. For apple it was developing the internal units for it’s Iphones whereas for Google it was developing the Nexus range of smartphones. Thereby striking a balance which would help improve it’s hardware considerably.

Samsung’s big break however, came with the release of the Android operating system and when Nokia decided to steer clear away from it. Samsung having worked previously on the Nexus phones managed to crack the market with its offerings.

Apart from this cool advertisements and extravagant offers with mobile phone operators such as three months free internet on airtel helped it get some extra brownie points.

However, now Samsung has a tough task ahead. With one battle lost the legitimacy of the android operating system and an entire Samsung range is in jeopardy. So the question is can Samsung flick it’s magic wand once again and come out on top?

It's going to be rough with Microsoft coming up with the Surface, Google will also try to develop phones using Motorola and Blackberry all set to launch the 10 operating system the very future of Samsung is in peril. We know what happens when Samsung tries to invent operating systems as was the case with the Bada. So unless they change real fast the little kid on the block is soon going to be going to heaven.

-Doodle