I was gifted a Puma Wallet a few months ago and I stacked it away in my cupboard for about three months till my old wallet finally gave away and I had absolutely no choice but to actually go ahead and start making use of it. Upon searching online stores I realized that for a 550 rupee wallet it was an extremely shitty product.
The fundamental flaw with a Puma wallet is that you cannot store notes horizontally.You need to fold them and then role them up and stack them. Apart from this the wallet is so huge that it bulges right out of your pocket and for a frequent metro traveller like myself there's all the more reason to keep a lookout for pickpockets.
All this aside assuming I had bought the wallet which luckily I did not I would have probably discarded it within a span of one week which as it happens I am looking to do right about now.
So what does this little incident teach us?
Well firstly Puma cannot and should not manufacture wallets for one.Apart from this it is important to note that it is essential for businesses to look at a product and not simply go about producing it simply because it seems like a profitable venture but whether the product will have a significant impact on the market, whether the consumers will be willing to accept it and whether it will fit in with the brand image that has been generated over the course of time that the business has been in existence.
Considering all these factors lets take an example that goes in the opposite direction and then analyse the situation.
Amazon as an e-commerce store decides out of the blue that they want to get into the production of technological devices called ebook readers. That's a fantastic idea. And then they go all out and produce a flawless piece of hardware which sells out as fast as the iphone when it releases. That in itself is absolutely brilliant and in stark contrast to what Puma did.
But if tomorrow Amazon decides to produce everything electronics and let go of their fundamental business of e-commerce that is going to turn out to be absolutely unpleasant for them. So if you were relying on looking at Amazon televisions, mobile phones, music players, home theatre systems it is not an impossibility but the success of these ventures shall develop on the factors that I have stated above.
Finally, the entire purpose of writing this article was to point out that it is virtually impossible for a business to get into the production of anything and everything. No matter how big it is.
On behalf of Doodle
(Udit Sabharwal)
The fundamental flaw with a Puma wallet is that you cannot store notes horizontally.You need to fold them and then role them up and stack them. Apart from this the wallet is so huge that it bulges right out of your pocket and for a frequent metro traveller like myself there's all the more reason to keep a lookout for pickpockets.
All this aside assuming I had bought the wallet which luckily I did not I would have probably discarded it within a span of one week which as it happens I am looking to do right about now.
So what does this little incident teach us?
Well firstly Puma cannot and should not manufacture wallets for one.Apart from this it is important to note that it is essential for businesses to look at a product and not simply go about producing it simply because it seems like a profitable venture but whether the product will have a significant impact on the market, whether the consumers will be willing to accept it and whether it will fit in with the brand image that has been generated over the course of time that the business has been in existence.
Considering all these factors lets take an example that goes in the opposite direction and then analyse the situation.
Amazon as an e-commerce store decides out of the blue that they want to get into the production of technological devices called ebook readers. That's a fantastic idea. And then they go all out and produce a flawless piece of hardware which sells out as fast as the iphone when it releases. That in itself is absolutely brilliant and in stark contrast to what Puma did.
But if tomorrow Amazon decides to produce everything electronics and let go of their fundamental business of e-commerce that is going to turn out to be absolutely unpleasant for them. So if you were relying on looking at Amazon televisions, mobile phones, music players, home theatre systems it is not an impossibility but the success of these ventures shall develop on the factors that I have stated above.
Finally, the entire purpose of writing this article was to point out that it is virtually impossible for a business to get into the production of anything and everything. No matter how big it is.
On behalf of Doodle
(Udit Sabharwal)
