When a few years ago KFC opened in India it bombed and Indians all over the country formed the opinion that fast food chains can never sell in India.
A few years later a brighter more flamboyant and colorful Ronald Mc Donald filled our tv screens, billboards attracting children and adults like.
With cheap food rates and free toys with the Happy Meal Mc Donald's was an overnight success and other competitors such as Pizza Hut and Dominoes were taken for a ride.
Mc Donald's started out in India and now in 2012 it has come a long way.So how did it happen?
Mc Donald's never targeted the upper middle class or the higher class but anyone and everyone with their happy price menu where you could get burgers or fries or mcpuffs for as low as 20 bucks.
Then Mc Donald's started out by selling India specific burgers such as the Chicken Maharaja Mac or the Mc Aloo tikki burgers.
Adding fuel to the fire they went berserk with advertising of the happy meal. No wonder McDonald's today is the largest distributor of toys in the world.
Moreover, McDonald's set up a restaurant on every spot they could find but weren't stupid to open two restaurants in the same neighbourhood.
Mc Donald's also has one of the most job oriented labour force this is due to one of the best corporate training programmes in the world.
And finally McDonald's is McDonald's because it chose to not act like a foreign brand at all but chose to adapt to our culture and our needs and set up a menu which would force us to draw a smile on our face. Why does Mc Donald's sell in India or anywhere else in the world? Cause they aren't cocky about being McDonald's they are happy to learn, adapt and belong to the country in which they reside!!!
-Doodle
A few years later a brighter more flamboyant and colorful Ronald Mc Donald filled our tv screens, billboards attracting children and adults like.
With cheap food rates and free toys with the Happy Meal Mc Donald's was an overnight success and other competitors such as Pizza Hut and Dominoes were taken for a ride.Mc Donald's started out in India and now in 2012 it has come a long way.So how did it happen?
Mc Donald's never targeted the upper middle class or the higher class but anyone and everyone with their happy price menu where you could get burgers or fries or mcpuffs for as low as 20 bucks.
Then Mc Donald's started out by selling India specific burgers such as the Chicken Maharaja Mac or the Mc Aloo tikki burgers.
Adding fuel to the fire they went berserk with advertising of the happy meal. No wonder McDonald's today is the largest distributor of toys in the world.
Moreover, McDonald's set up a restaurant on every spot they could find but weren't stupid to open two restaurants in the same neighbourhood.
Mc Donald's also has one of the most job oriented labour force this is due to one of the best corporate training programmes in the world.
And finally McDonald's is McDonald's because it chose to not act like a foreign brand at all but chose to adapt to our culture and our needs and set up a menu which would force us to draw a smile on our face. Why does Mc Donald's sell in India or anywhere else in the world? Cause they aren't cocky about being McDonald's they are happy to learn, adapt and belong to the country in which they reside!!!
-Doodle
